University of Toronto Rotman School of Business MBA Essentials Certified

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Take a good look around. It has not been all for nothing. Many thanks to University of Toronto Rotman School of Business MBA Essentials for the 100% grade 🤓

Product positioning and offering copywriting sample (EarthDaily Analytics – EarthPipeline)

Context: to craft a compelling story about EarthDaily's ground segment processing technology and to position it as the natural evolution of the New Space Economy. Key visual designed by me and Rob Parson. "Once upon a time, #NewSpace promised all: low risk, high return; shortened schedules for everything from manufacturing to testing, launching to commissioning,…

Thanksgiving 2023

On Thanksgiving this year, I would like to express gratitude to those who have made the choice to stay. I love you all!

Technology feature copywriting sample (EarthDaily Analytics – Capability Highlights)

Context: to highlight differentiators offered by EarthDaily's Analysis Ready Mosaic solution by translating technical features into an improved user experience scenario that is still written in a technical, sophisticated fashion but easily digested by a prospect during a sales pitch

Vertical market solution copywriting sample (EarthDaily Analytics – Natural Resources)

Context: as part of the short-form content for the newly launched website, researched and crafted by me, in alignment with Engineering, Product, Sales, which would include existing capabilities and roadmaps available in the company's natural resource vertical solution offering.

Technology feature copywriting sample (EarthDaily Analytics – Cloud Detection and Mask)

Context: to zoom in on one of the many features offered by EarthDaily's Analysis Ready Mosaic solution, namely Cloud Detection and Mask in this case, by translating technical features into an improved user experience scenario that is still written in a technical, sophisticated fashion but easily digested by a prospect during a sales pitch "Clouds,…

Value prop copywriting samples (EarthDaily Analytics)

In a world where decisions are data-driven, the quality of the data is everything. The world’s most advanced change detection system, delivering high accuracy, broad coverage and valuable insights, is fundamental to decision-making for government policies, business strategies, science research investments and financial risk advisory. How effectively the impacts on Earth are measured, from agriculture…

What do GA4 and AI have in common?

One thing that Google Analytics 4 and artificial intelligence have in common is the importance of having a marketing veteran in place who is experienced enough to make the right judgment calls. Primarily event based and quite driven by Marketing Mix Model, GA4 will result in fewer reported users and require less technical skills from…

North51 2023 in Banff, Alberta

Having been to tons of high tech industry conferences and trade shows for over a decade, some things never change…🚻 no line and hardly anyone at any ladies room👚 very minimal supply of t-shirts that are Small (never XS…)📸 always someone willing to take pictures of you

Technology feature copywriting sample (EarthDaily Analytics – Pixel Level Mapping)

Context: to zoom in on one of the many features offered by EarthDaily's Analysis Ready Mosaic solution, namely Pixel Level Mapping in this case, by translating technical features into an improved user experience scenario that is still written in a technical, sophisticated fashion but easily digested by a prospect during a sales pitch "Our EarthMosaics…